Introduction by the ERP Doctor
“Improved expense allocation accuracy
“Detailed ROI analysis
“Increased competitiveness
“Informed allocation of resources
“Facilitated growth --> new Distribution Centre a necessity
“Developed a highly analytical culture
“Positioned ASCO as an industry leader in the management of information and therefore Brand Management in its category
Secured the Dior account with an immediate 12% revenue uplift”
Robert Priebatsch, CEO and half owner ASCO
From ERP Failure to Industry Leadership – The ASCO Transformation
With CEO-level custody and the implementer’s Director personally engaged, the project was rebuilt from the ground up using Precision ERP Configuration©. Every strategic requirement was hardwired into the system — especially brand management, which had been completely absent before
Dr James Robertson — The ERP Doctor — led the project personally, applying the ERP Doctor ERP Accelerator© to what became, in effect, a greenfields re-implementation.
Precision ERP Configuration© at the Core
With CEO-level custody and the implementer’s Director personally engaged, the project was rebuilt from the ground up using Precision ERP Configuration©. Every strategic requirement was hardwired into the system — especially brand management, which had been completely absent before.
This ensured that strategic alignment came first, followed by the deep, hands-on configuration work that would yield lasting competitive advantage.
A Thrive Outcome – Measurable and Market-Changing
The results were extraordinary:
- Secured representation of the prestigious Dior brand, delivering an immediate 12% revenue uplift because ASCO could do brand management at a level of sophistication that none of its competitors could match.
- Drove such rapid growth that ASCO had to build a much larger distribution centre.
- Positioned the company as an industry leader in both brand and information management.
- This was not a “consultant-heavy” exercise — ASCO’s own team, guided by Dr Robertson and led by the ERP Doctor ERP Accelerator©, using its methods, tools, and governance, delivered the success.
Why You Should Watch This Video
This video walks you through the ASCO journey and shows you how Dr Robertson applies the ERP Accelerator© to transform a failed ERP into a strategic weapon that boosts profitability, competitiveness, and executive control.
You’ll see exactly how CEO Custody, Strategic Alignment, the Decision stage, Precision ERP Configuration©, and rigorous Laboratory & War Games testing came together to deliver a thrive outcome.
If your ERP is underperforming — whether slightly or severely — this case study will give you a clear picture of what’s possible.
Discover how these same principles can work for you.
Join Dr James Robertson at the free, online “Unlocking the Full Potential of Your ERP” virtual event and learn the exact step-by-step method for transforming your ERP into a high-value strategic asset.
“Following the initial project we undertook with Dr Robertson (ASCO) our company applied his principles on new projects resulting in a far greater percentage of successful projects and customers who got what they expected.”
Sean Stuttaford
MD of Impact Africa Implementers
